beauty is in the eye of the beholder

by Elyna Kudish on March 14, 2010

diy logo

Owning and running a business is so exciting for a multi-tasker like me! On any given day, I get to play designer, personal assistant, accountant, product manager… You name it, I most likely do it.

I love being hands-on in every aspect of my business, and so I’m guessing that a good part of Unity Weddings actually reflects me as a person. So I’ll share a little secret with you: I am all about change. Stagnation scares the jivvies out of me. I randomly change my hair color, my nails, even sometimes my friends (though not very often). I move around the furniture in my apartment very regularly (I think my neighbors don’t really like me for that). If I had the time, I’d repaint my walls every so often too.

Change is refreshing. It brings about a sense of freedom and curiosity. It also brings about more change, which is what I love. Every time I change the layout of my office, a new client coincidentally calls. I swear, it’s true.

And since my business reflects me, you guessed it, we’re all for a little bit of change every so often. I mean, the philosophy behind our services doesn’t change, and neither does the quality of the service we offer. But I think that getting a “face-lift” from time to time is refreshing.

My latest craze? The logo. Let me say it again: THE LOGO. I’ve been perusing thousands of possibilities lately, mainly to get inspirations for invitations I’m designing. And since I obviously can’t stay focused on just that, I’ve decided to redesign my logo as well.

After a lot of trial and error, as well as a lot of effort to try and come up with something that doesn’t look like any other wedding planner’s logo, I’ve stopped at these four:

My favorite ones are the two bottom ones, by I just can’t. make. up. my. mind. Ugh! I want something that is timeless and elegant. Something that says “hello, we are friendly” as well as “yes, we do charge that fee, and we totally deserve it”. I want something that appeals to a fun, fashion-forward, creative bride.

What do you think? The polls are officially open, so please go ahead and leave me a comment. I know that re-branding is often kept secret until its unveiling, but I feel like this one deserves some voting. I can’t wait to hear what you have to say!

xoxo

divider

About the Author

Elyna Kudish is the owner and main planner at Unity Weddings. In between planning and coordinating unique and custom-tailored weddings, she also loves to blog and share her daily inspirations.

Liked this post?

Subribe to our RSS Feed, opt-in to receive e-mail updates, or follow us on Twitter.

This post was written by Elyna Kudish on March 14, 2010
Categories: DIY, Invitations
Tags: ,

Please take a minute to share this post and comment below

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

{ 10 comments… read them below or add one }

Marina March 14, 2010 at 4:36 am

Hello Elyna! I don’t know if I fit the profile of fashion-forward, creative bride :-) but i really like the upper right one.But this would’t be just a “face-lift” it’s a complete change.And if you will go for bottom ones ,go for the left one ,right one looks more like “mise entete” then a logo.

Reply

Annalie March 14, 2010 at 12:29 pm

I love them all! But if I had to choose I’d go with the top left one or the bottom left one. Beautiful logos!

Reply

Lara March 14, 2010 at 8:40 am

Bottom right hand corner – it’s elegant simplicity!! Love it :)

Reply

Angela March 14, 2010 at 9:42 am

I vote for the bottom right! It’s very simple and elegant, without being overdone:)

Reply

Joey March 14, 2010 at 11:00 am

Bottom right for sure!

Reply

Karine March 14, 2010 at 11:11 am

i actually vote for the top left hand corner one. I think it’s the simplest, and very elegant. Justa matter of taste though, cause all of the are beautiful. I don,t think you can go very wrong here in any case, but yes, top left hand corner for me:)

Reply

amy March 14, 2010 at 6:23 pm

i like top left. why? because it is a real “logo”. it can be used on business cards, website, everywhere, and still have a contained shape and look. however, i do still like bottom left.

Reply

davina March 14, 2010 at 10:53 pm

tough call! i think bottom left is my favorite.

Reply

Jess March 16, 2010 at 1:58 pm

I love the bottom two. I think they work cohesively together. You could use the bottom left one on your website, but if you need a version that is a little smaller you could use the bottom right one.

Reply

monique weston March 17, 2010 at 10:01 pm

Like davina, I like the bottom left. However ornate is trendy so if you want a little softer, and perhaps keep it for a while, I would use the top left.
Hope to meet soon, maybe all the girls(azar+davina) can do tea in the next bit!
m

Reply

Leave a Comment