what is it that we do, anyways?

Hello!

It’s been a really hectic few weeks for me, prepping for all the gorgeous weddings coming this summer, working on decor ideas, meeting with various vendors, signing on new clients…

Owning and running a business can be very exhilarating, but it can also be tricky at times, especially if you are in a service-type industry. We, the self-employed kind, have to decide what we are worth. I mean, we deliver time, advice, expertise, planning, coordination, ideas, et al, but there is never anything tangible about it. In the end, the flowers are executed by a florist, the decor is set up by lighting technicians and rental companies, the photos are taken by photographers.

Most of the clients that come to us know exactly why they need a wedding planner, but I sometimes get phone calls where I find myself justifying my fees and almost convincing a bride that she does, indeed, need a wedding planner. I really, really don’t like doing that.

To us, wedding planners, our work seems pretty logical and obviously very necessary. Why else would we be in this business? So I’ve decided to share with you some insight on, well, why it is that we do what we do.

When it comes to your wedding, your wedding planner is, if you will, the thread that holds it all together. The planner can take a picture and turn it into reality. We know where to turn to make a vision come true. We spend inconsiderable amounts of time on the phone, in e-mails, and in meetings negotiating contracts, finalizing details, giving out important information, so that the busy bride and groom won’t need to take time out of their busy days.

We coordinate deliveries, juggle issues, avoid catastrophes. We act as buffers between you and everyone involved, so that if your limo is stuck in traffic, you don’t need to call your caterer, florist, baker, priest, and photographer to tell them that you are running late. We boss around mean security personnel and we make sure that your bitterly-divorced parents don’t run into each other. We make sure the vegetarian guests get their vegetarian meals and we help your having-recently-given-birth maid of honor find a quiet spot to breastfeed her baby.

We hand out tissues when your father’s speech has everyone in tears, we hold your big beautiful white dress while you pee (yes, it’s true). We help you find the perfect shoes to go with your perfect dress, we sneak out to spread rose petals around your honeymoon suite, we distribute payments while you and your bridal party are doing shots at the bar.

A wedding is single-handedly one of the most important days in one’s life, and I sincerely believe that it should always be perfect and flawlessly executed, no matter the size and budget.

An experienced wedding planner who shares your vision can help you achieve exactly that. Wouldn’t you say it’s almost priceless?

xoxo